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AOS · MARKETING TRAINING
Where Should You Actually Be?
A platform and branding audit for the bilingual agent. Check off what you have, fix what’s inconsistent, and stop guessing where your next lead is coming from.
Step 1 — Are You Even There?
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Real Estate–Specific
Your brokerage or CRM-hosted profile page. This should link straight to your personal site — don’t let it dead-end.
The single highest-ROI listing for local SEO in Miami-Dade, Broward, and Palm Beach. Branded photo, service area set, bilingual posts, reviews funneled here.
Don’t leave the default MLS blurb sitting there. Swap it for your real bio and match your service areas.
Underused. Great source for market-data content and a public profile most agents never brand.
Social
Your primary visual platform. Grid should match your palette. Reels are where your video series lives twice — once long-form, once cut down.
Still strong with Latin American buyer and investor audiences. Community-specific groups outperform your own page for reach.
Home base for your long-form video series. Embed these directly into your landing pages instead of re-hosting video files.
Worth piloting for renter content and short investment explainers — don’t force your whole strategy here yet.
Not a buyer-lead channel. Useful for investor credibility and referral partners — lenders, attorneys, other agents.
Messaging, CRM & Trust
Needs a branded catalog and description — not just your personal number sitting bare.
Your landing pages and email templates should visually match your site once it’s built — not the stock CRM theme.
Request these actively after every closing. Passive review collection is why most agents have three reviews from 2021.
Step 2 — Does It All Look Like You?
Being on a platform is step one. Looking like the same person on every single one is what actually builds trust. Check the five rules below across every profile you listed above.
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